It Starts With Beautiful Flowers.
—but it’s really about building a real business that actually pays you, with clear steps that help you feel confident doing what you love.
🌸
Build
Build unshakable confidence in your business decisions—even if you're still feeling like a beginner
🌺
Learn
Learn essential business skills without the jargon, fluff, or overwhelm
🌷
Sell
Price and sell your flowers with clarity and confidence (no more undercharging or guessing)
🌼
Market
Market your farm with ease—no ick, no influencer pressure, just strategies that work
🌹
Grow
Grow the flowers that fit your farm, climate, & customers!
🪷
Plan
Follow a clear action plan to stop spinning your wheels and use your time wisely
What Students Say
"Now I have the knowledge that what I'm creating is not a "pastime" but a real, legit job... HUGE confidence boost."
"I have the tools, connections, and confidence to achieve my first ever $1000 weekend"
“This gave me a lot of really tangible tips and a very clear roadmap”
“I was able to almost make $4000 instead of a mere few hundred.”
“Total GAME CHANGER! It takes you from being a flower farmer to being a business owner!”
“I feel confident that I can start and run a profitable flower farm.”
“What was a dream before now feels totally doable. I CAN run a profitable flower farming business.”
"Goodbye to the past days of plant all the things and hope it works out. Lennie has given me the tools to proactively structure my busines"
"I did it. I raised my prices... and they sold!"
“Made me move forward and actually do something instead of just thinking about it all the time.”
“Business is taking off!!”
“Goodbye to the past days of plant all the things and hope it works out.”
“I have gained some confidence about selling my flowers.”
“I truly wish I had had this class after year 3 rather than year 6.”
Hey, I’m Lennie—Your No-Fluff Flower Biz Fairy Godmother.
I didn’t just wake up one day with a flower farm and a business degree. I earned my stripes the hard way—selling stems, designing weddings, running a public farm, burning out hard, and rebuilding smarter. After doing all the things (CSA bouquets, hundreds of weddings, markets, farm stands, workshops, wholesale orders—you name it), I realized farming is really just small business with dirt under your nails. So I went all in on learning that side of the game.
I studied agribusiness textbooks for fun (yep, that kind of nerd), took college business courses, and even joined a Goldman Sachs program for small business growth. I turned my tiny, overworked farm into a streamlined, six-figure operation on ¾ of an acre—and then I started helping other farmers do the same while writing the cut flower industry's first book about the business side of farming.
Through my book, courses, and coaching, I teach practical, profitable strategies that actually work. No fluff. No influencer vibes. Just real talk and real results.
Through my book, courses, and coaching, I teach practical, profitable strategies that actually work. No fluff. No influencer vibes. Just real talk and real results.
This Is For You If:
🌸 You’ve been growing flowers for a while now—but turning it into a real business still feels like a mystery.
💡 You dream of making a steady income from your farm, but pricing, selling, and marketing? That part makes your head spin.
🙅♀️ You’re tired of “just winging it” every season and hoping for the best—you’re ready for a solid plan that actually works.
📉 You’ve undercharged (again), overspent on seeds, or missed out on sales… and you know there has to be a better way.
📣 You want to market your flowers in a way that actually works—without feeling salesy, spammy, or glued to social media.
🧭 You want clear, doable steps to go from hobbyist to confident business owner—without the fluff, the jargon, or the overwhelm.
👩🌾 And most of all, you want to feel legit—like this flower farming dream of yours can actually pay the bills and feed your soul.
AS SEEN IN:
00
DAYS
00
HOURS
06
MINUTE
00
SECONDS
© Copyright 2022 YourBrand.com-All rights reserved.